Privacy Policy
Who are we?
How do we collect information?
What do we do with your data?
How we protect your personal data.
Sharing your data.
Your rights relating to personal data.
Revision of Privacy Policies.
Cookies.
Contacting us.
We take your privacy very seriously. This document outlines how we collect and use your data and gives you information about your rights.
WHO ARE WE?
Hit the Trail is a trading name of Blomster Designs Limited who are a UK based company.
We are also involved in Scandinavian homeware, floral design & prop hire.
Our registered address is: Centora Limited, Jury Farm, Ripley Lane, West Horsley, Leatherhead, KT24 6JT.
This privacy policy covers the use of data by Blomster Designs Limited.
You can contact us via email at info@hitthetrail.co.uk
For legal purposes, Blomster Designs Limited is known as the 'data controller'.
HOW DO WE COLLECT INFORMATION?
In general, you may visit the site without telling us who you are or revealing any personally identifiable information about you. Our servers collect domain names, operating systems in use (e.g., Macintosh, Windows) and browser information (e.g., Netscape, Internet Explorer). This information is aggregated to measure the number of visits, average time spent on the site, pages viewed, etc. E-mail addresses and other personally identifiable information such as first and last name, telephone number, and other similar information are known only when voluntarily provided by a visitor for registration or other participation of visitors in any available online interactive activities.
When you place an order (online, by telephone or in person) we will gather all the information we need to process your order. This may include for example: name, email, postal address, billing address, card number or other payment method details and contact telephone number. We also capture your IP address for fraud check purposes.
When you register online for an account with us you will either be given the option to opt in for email marketing or opt out.
When you place an order by telephone or in person you may be given the option to provide your email address for the purposes of email marketing. You are not obliged to give this information.
When you opt in to receive marketing communications from us there are several ways you might do this, for example:
using an online form, giving your details to a member of staff and explicitly telling them you want to receive emails, when entering a competition and asking us to send you emails etc.
As with all sensitive data we keep all of these details securely in our systems. The exception is payment details which are sent to and managed securely by our payment service provider.
We will not send you email marketing unless you have given your consent for us to so, or unless you have asked us to previously.
You can opt out of email marketing at any time by clicking the Unsubscribe link at the bottom of any email, or by sending a direct email to us asking to be removed from our list.
When you contact us regarding our customer service, we keep records of any communications we have with you so that we offer the best service to you and so that we can refer to them at a later date if we need to. As will all sensitive data, we keep these details securely.
WHAT DO WE DO WITH YOUR DATA?
When you place an order (online, by telephone or in person) we use the data you provide to us, primarily to fulfil our contract with you. For example, we use your delivery address to know where to send your order; we use your email address and telephone number to update you about your order status etc.
When you place an order, we’ll keep the personal data you give us for five years so that we can comply with our legal and contractual obligations.
For marketing purposes, we also use transaction data to analyse customer behaviour and to ensure we send you the most appropriate marketing (if you have said you want us to). For example, if you buy a certain product we might send you information relating to other products based on your purchase history.
The legal basis we use for processing data for marketing purposes is called 'legitimate interest'. We have a legal obligation to keep this data for six years in case we need to refer to it.
When you opt in to receive marketing from us we use any data you provide to us (at any time) as a way to send you the most relevant marketing.
For example:
if you have provided us with your date of birth we might send you a birthday offer;
if you have entered a competition to win a specific product we might send you marketing relating to that product range.
If you have not made a transaction with us, but you have opted in to receive marketing by email or any other method the legal basis for processing is called 'consent'.
We will keep personal data unless you tell us you no longer wish to receive marketing from us, in which case we will remove your opt-in, but keep non-transactional data for six years afterwards in case you change your mind.
HOW WE PROTECT YOUR PERSONAL DATA
We know how much data security matters to all of our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our websites using ‘https’ technology.
Access to your personal data is password-protected.
For extra security we do not keep the details of your credit cards on our website. When you place an order the details are encrypted, sent to a third party who will then de-encrypt the details, check them with your bank and then send us the results of that check to process the order.
We will only ask for your credit card details if you are placing an order. We will never ask you to confirm any account or credit card details via email. If you receive such an email, please do not respond and notify us immediately.
SHARING YOUR DATA
We do not share your data with any third party outside of Blomster Designs Limited for marketing purposes.
We will not send you marketing that is not relevant to your choices or demonstrated interests.
We do pass some data to third parties in order for them to fulfil services for us, but they can only use this data to fulfil those services for us and cannot pass it on, use it to fulfil services for other companies, or use it for their own interests.
The types of companies we use are, for example:
courier companies (to send orders);
marketing agencies (to send out emails);
customer review companies (so you can leave feedback and we can improve our service to you).
We are also obliged to pass your personal data onto a legal authority if instructed to do so under certain circumstances, for example, for the prevention of crime.
YOUR RIGHTS RELATING TO PERSONAL DATA
You have the right to access your personal data (to ask us what information we hold about you).
You have the right to ask for your data to be deleted or corrected.
You have the right to ask us to stop processing your data.
You have the right to stop receiving marketing from us.
For all of the above, please do get in touch with us; we are obliged to comply with your request and we will do so as quickly as possible.
REVISION OF PRIVACY POLICIES
We may from time to time revise our Privacy Policy. You are responsible for checking this policy when you visit our site to review current policy. If you do not agree with the policy, we recommend that you do not use the site any further.
Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.
COOKIES
There are various technologies, including one called ‘cookies’, which can be used to provide you with tailored information from a Website. A cookie is an element of data that a Website can send to your browser, which may then store it on your system. Some site pages use cookies of other technologies so that we can better serve you when you return to our site. For example, we use these cookie files to track your clicks as you go through the Hit the Trail website, to keep track of items you put into your shopping cart, to tell us whether you have visited Hit the Trail previously, and to help us determine whether you came to Hit the Trail from a particular internet link or banner advertisement. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.
CONTACTING US
For further information regarding privacy issues please write to:
Blomster Designs Limited, ℅ Centora Limited, Jury Farm, Ripley Lane, West Horsley, Leatherhead, KT24 6JT.
COMPLAINTS
If you have a complaint about the way we use your data, please contact us and let us know.
If we cannot resolve the problem for you, you can also contact the Information Commissioner's Office (ICO): https://ico.org.uk/